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  • Branding
  • Visual Identity
  • Brand Strategy
  • Real Estate

DUPLEX —A People-First Real Estate Brand.

  • Industry : Real Estate
  • Platform : Branding
  • Country : United States
  • BRIEF
Duplex is a modern real estate brand helping homeowners navigate challenging property situations with confidence. We created a warm, trustworthy identity centred around home, family, and new beginnings.
  • KEY OBJECTIVES

Distinctive Identity

Brand Strategy

Visual Consistency

Brand Recogntion

Duplex modern real estate brand identity design
  • DESIGN
Duplex real estate branding and visual identity design

ABOUT BRAND

01 - The Goal

Build a brand that makes complex property situations feel simpler, more human, and more hopeful.

02 - The Thinking

We translated Duplex’s core values of home, family, and happiness into a distinctive identity, while subtly referencing the meaning behind the name itself.

03 - The Outcome

A warm, recognisable visual identity that balances trust and professionalism with the emotional feeling of finding a better way home.
Duplex real estate brand concept focused on home and family
Duplex real estate visual identity representing home and new beginnings
Duplex real estate branding concept and creative direction
BEHIND BRANDING

BRAND COLORS

Duplex professional real estate branding color system
Duplex real estate brand color palette
Duplex warm real estate brand color palette and visual identity
BEHIND BRANDING
  • DUPLEX BUILD YOUR DREAMS
Duplex real estate brand identity design applications
Duplex real estate branded marketing and identity design
Duplex real estate brand design applications and visual identity

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