Papriqn Restaurant

Papriqn Restaurant Branding Design

In order to create the brand identity of Papriqn, we took inspiration from red peppers. This was meant to symbolize both the name of the eatery as well as the spicy and tasty menu that was on offer. The logo designs as well as promotional posters were created by us keeping the central theme of exquisite culinary experience in mind.

Visual and typograpy hierarchy

Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Users notice larger elements more easily can convert.

Regular
Medium
SemiBold
Blod

This Is Text Message
Medium Typography
Just Amazing
Awesome

For those of us who are blessed with good sight. So we seldom consider it. That’s why going off to investigate the whys and hows involved is a little like trying to get behind the wind